Concert Tickets
Concert Tickets
While Internet legend (and young pup) Frank Kern would have you believe that I’m so old I should be restricted to a wheelchair, I was still a good part of 100! And I can enjoy the style of a good concert from time to time.
My daughter – Rachel, my wife and I had the happiness to gain some last minute tickets at a recent Prince concert here in Atlanta. The concert is nothing less than amazing. Prince is a master musician who really knows how to play with his audience – and they play their audiences.
Of course, the marketing concept and the lessons learned never far from my type – and this concert was no exception.
Morris Day and the time the concert started with a few songs that revved-up crowd. And find out the brains with the first key is how they will do so.
In the 30-40 minutes to install, they are referred to in the Atlanta, ATL, or Georgia, about 20 times.
Questions like “Are you ready to party … Atlanta?”Tell me,Georgia,you’re ready for a good time tonight?”
Statements like “We love-TL!”
Even if you have never been to a concert before you feel the crowd roaring on every single mention … specific things they could identify with.
But the absolute prince accepted the higher level. I lost track the exact number, but we are talking 70-80 mentions those magic words. And the crowd never lost interest or got bored of hearing them. Excellent proof that people will never get tired of hearing positive things about yourself!
But what really lifted the house and gave the Prince and his team possession of the thousands of people at night (and probably a few days to come) was the salute to the late great Ray Charles. One of the horn players made an outstanding version of “Georgia On My Mind” at the applause. Now, it may be that they do it at every concert, but particularly acute in Georgia.
The important lesson here: marketing is that you need to create a connection to your target market. And you can not do so well with common phrases.
Look at these elections, to open the title:
“Drivers:
Who cares?
“Truck drivers:
A bit more certain. Some possible identification.
“Long Haul Driver:
“Of the rusted drivers:
“King of the cab drivers:”
“Dump truck drivers:”
Immediately, your brain does a quick test to determine if one of them. If you have a small part of you that says: “Hey … that’s me!”
Depending on your goal, then you can go in a little more stringent, such as:
“Georgia is long-term drivers:
“Cowboy King cab drivers:”
“Texas cowboy king cab drivers:”
You see, as you restrict your goals, the greater the prospect determines that this message is for him?
When you can make that happen, your prospect of paying more attention, and you will get a little closer to make the sale.
You can also aim to create in the identification of the problem:
“Are you overworked and underpaid? (Note: In conjunction with the phrase “long-term summer residents of Georgia and see how your readers will skyrocket.)
“Allergy sufferers:
“Parents of children with SDVG:
“For the wife whose husband does not save a penny.
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